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A sales pipeline full of quality leads is every business owner's dream. Once you have that, it feels almost as good as winning a lifetime supply of your favorite chocolate bar. But those supplies never really last a lifetime, do they? And you shouldn't take your lead supply for... read more
Don't you hate it when you're trying to figure out your live chat metrics and all you get are a bunch of confusing numbers? Or spending a lot of time every day looking at Google Analytics and trying to find what data you need this time? Setting up proper analytics can be daunting... read more
13 minutes
Jan 18, 2023
Out of all website builders, you decided to build your website on Squarespace. You chose a template, started a trial account, got a domain name, tweaked the design, and finally launched your website. Now you can sit back and watch visitors flooding your online store, ready to... read more
If you have a store on Shopify, chances are your business is doing great. You have a nice-looking store and you’re able to manage it from one place. Now, you’re probably wondering how to connect with customers and increase your sales. For that, I have a simple answer - live chat... read more
For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
Do you remember the last time you bought something online? Can you remember what convinced you to choose a particular product or service over other options? We’re swamped with ads all over the web. Whether it’s social media, mobile apps, or a simple Google search results page,... read more
Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more
12 minutes
Feb 11, 2021
Cart and checkout abandons are the biggest cause of lost revenue for any ecommerce store. Depending on your industry and the time period you review, you’ll see an average cart abandonment rate of around 75%, according to Barilliance. This can be even worse, with mobile cart... read more
12 minutes
Jan 8, 2021
If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
The holiday season is going to be different this year. Big players, like Walmart and Target, decided to close on Thanksgiving so they don’t give customers a reason to gather in crowds. Also, many customers are now buying different goods than they normally do, and they’re making... read more
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more
Companies that take customer service seriously and make it a priority in the early stages of existence, shouldn’t forget about customer success management. It’s often mistaken with customer support, so let’s clarify. Customer success management is the next layer on the top of a... read more
Recording or hosting live product demos are a great way for inbound sales teams to better connect with customers. No matter what you sell, the product demo can move a lead along by showing the range of features and benefits in one comprehensive experience. A demo isn’t... read more
6 minutes
Sep 5, 2018
In the age of tough online competition, one thing is sure: unless you stand out with an awesome offer or strong brand personality, you will blend in. To stand out, you need to give your customers a reason to buy from you instead of a competitor. Easier said than done, you might... read more
