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Out of all website builders, you decided to build your website on Squarespace. You chose a template, started a trial account, got a domain name, tweaked the design, and finally launched your website. Now you can sit back and watch visitors flooding your online store, ready to splurge on your product or service. Well, we both know it doesn’t work that way.
To get the most out of your online business, you need to communicate with visitors, and adding live chat software to your website is one of the best ways to do that. There’s an abundance of available options, and most should help you turn visitors into customers.
But which one to choose, and what’s the difference between simply injecting a code snippet and using an actual integration?
Connect with customers
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Why you should install live chat software on your ecommerce website
If you’re still not sold on the idea of live chat or prefer more traditional customer communication methods like phone and email, let’s have a quick look at the benefits of adding a live chat widget to your online store.
You build trust
By giving people a way to talk to you in real time, you emphasize your availability and increase your credibility. You make visitors know you’re invested from the get-go and let them know they won’t have to wait for ages to hear back from you.
You make communication easier
With a live chat app on your Squarespace site, customers don’t have to email or call you. Instead, they can talk to you the moment they land on your website and often have their problem solved on the spot.
On top of that, if they browse your website using a mobile device, they can easily contact you using their favorite apps like Messages, WhatsApp, or Messenger, and you can reply to them all from one workspace.
You feed two dogs with one bone
The original idea behind any live chat was to improve the responsiveness of customer service departments. Still, businesses developing this type of software and those implementing it on their websites realized that they could use it for sales. After all, if you can use text chat to solve customers’ problems, you can also entice prospects by sending them targeted messages, making them more likely to convert to customers.
You build customer relationships
Focus on providing helpful and empathic chat to become a top-of-mind brand the next time customers are looking to make a purchase. They’ll remember the exceptional customer experience they received and will return in the future. Happy customers will tell their family and friends about their positive experiences.
Also, the numbers speak for themselves — Kristine Neil, a Squarespace ecommerce web designer, reports that 63% of consumers said they are more likely to return to a website offering live chat, and 77% wouldn’t purchase on a site if no live chat option was available. So…
What are the best Squarespace live chat integrations?
I’ll let you in on a little secret now — LiveChat for Squarespace is the only live chat integration available to install from Squarespace Extensions. This means that it’s an integration in the traditional meaning of the word, and you can connect it to your website directly from Squarespace using the industry standard, OAuth, to allow for secure authorization.
That said, you can still install other live chat plugins on your Squarespace website, but they’re not dedicated integrations and require more effort to connect. They are based on code injections, which means you add their source code to your website, just as you would with any other website hosted elsewhere.
Drift
Known for its conversational approach, Drift offers tools useful at every stage of the buyer’s journey. They help you qualify and convert visitors, build quality pipelines, and deliver customer support. With three pricing plans to choose from, you can start using Drift at $2,500 per month, billed annually.
While they don’t have a native integration with Squarespace, you can still use Drift on your Squarespace website. Paste a code snippet in the Squarespace settings, or connect the two apps with a Zapier automation. Keep in mind that the latter will help you transfer events and data from one platform to another, but you can't use Zapier to add Drift’s chat widget to a Squarespace website.
Intercom
A self-proclaimed Engagement OS. What does that mean? The company says, “Like an operating system, Intercom interconnects every team and function, allowing them to deliver powerful new customer experiences that grow the business.”
With the top features including live chat, support bots, messenger, product tours, and a campaign builder, the Intercom Platform has 300+ apps and integrations. If you look for a live chat plugin for Squarespace in the Intercom’s app store, you’ll be out of luck, though. Like Drift, you can only join the two platforms via code injection or the Zapier method mentioned above.
Tidio
Heavily sales-focused, Tidio comes with live chat, a ticketing system, and 35+ chatbot templates that can help you solve customer problems and automate sales. The ability to integrate email, Messenger, and Instagram messages is a nice touch that enables managing a few channels in one place.
Tidio offers four plans, starting with a free plan that can tempt smaller businesses. Even though this plan includes third-party app integrations, Tidio’s live chat for Squarespace is no different than the ones above and is also based on pasting a code snippet.
How is LiveChat for Squarespace the best option available?
It’s the first live chat platform to offer its services to Squarespace users directly through the Extensions directory.
Instead of injecting LiveChat’s code snippet, you can visit Squarespace Extensions and seamlessly install LiveChat on your Squarespace website. Additionally, you can create your LiveChat account or log in to an existing one directly on Squarespace without visiting LiveChat’s website.
LiveChat is built with useful features that help achieve business goals while nurturing customers. Pre-chat surveys collect customer data and store it on your CRM, so agents can get a better image of your audience and provide more accurate and faster responses. They can also take the initiative and start new conversations through personalized greetings.
You can make yourself accessible by integrating LiveChat with all the communication channels your customers love. From Facebook Messenger, Apple Business Chat, and SMS to email, customers can reach you even while you're away.
Thanks to modern, asynchronous communication, you can easily converse with people from different time zones. Chatbots and other types of automation can help nurture potential buyers into qualified leads.
During the purchase stage, sales agents can share product recommendations, links, and payment options, making it even easier for customers to get to their desired products. And the best part? Everything happens directly inside the chat window, so agents and customers save lots of time.
The full list of what you get with the LiveChat for Squarespace integration includes the following:
- Easy installation - set up your chat with a few clicks.
- Asynchronous communication - let customers reach you regardless of your availability.
- Chat customization - match the look and feel of your chat widget with the design of your website.
- Proactive messaging - nurture your visitors with personalized greetings based on data tracked by LiveChat.
- Detailed information about your customers - bring a live preview of customers to your Squarespace website with data like location, integration data, list of visited website pages, and survey data.
The details above help you provide a personalized experience when visitors enter your website. If they’re first-time visitors, reach out to them with customized greetings based on visited pages or browsing time. If they’re a returning customer, present them with updates, new offers, promotions, or cross-sell other products based on historical data.
The LiveChat team is continuously working on expanding the integration with more ecommerce-focused features, including customer cart preview, order management, and product recommendations. There’s a lot to look forward to with the next iterations!
How to install LiveChat on Squarespace
Connecting LiveChat with Squarespace websites is a breeze. You don’t need coding skills or technical knowledge because everything happens automatically, behind the scenes.
You can log in and get down to business if you have a LiveChat account. And if you don't, you can create it directly on Squarespace. Follow these step-by-step instructions on how to integrate LiveChat with Squarespace.
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales.
Trusted by 36,000+ companies
It’s high time you installed live chat on your Squarespace website
If Squarespace powers your business, you’ve got no excuses for not having live chat installed on your online store. While this type of integration benefits your customers who can quickly get the advice they need and have their questions answered, it’s even more critical for your business’s growth.
An integration like this is the best way to bolster your revenue. Add LiveChat to your Squarespace website now so you don’t have to think about all the missed sales opportunities that could’ve turned into customers if you had live chat on your website before.
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