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Content marketing
Why Is Customer Life Cycle Marketing Not Just Another Buzzword?
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
Copywriting Done Right: 5 Brilliant Web Copy Examples
The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more
10 minutes
Apr 3, 2019
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales
9 Tips to Write Re-Engagement Emails that Get Results
Over time you will build up a list of inactive subscribers. These are people who, for a variety of reasons, haven’t engaged in a while. It’s worth your time to boot up a re-engagement campaign every now and then. If you go about it effectively, you can re-engage quite a few... read more
7 minutes
Jul 27, 2018
Designing a Content Marketing Strategy to Boost Customer Loyalty
When we think of content marketing, what do we think of? Many will say SEO, and many more will say lead generation. But what I think of is interaction, and the loyalty this can create. The average person consumes around 11.4 pieces of content before making a purchase. And some 84... read more
6 minutes
Jul 20, 2018
YouTube SEO Tips: How to Rank Your Video Higher
YouTube is the second largest search engine and videos are the most engaging content on the web nowadays. Ecommerce can definitely harness that power showing products in an impactful way. Is it the same to look at a picture than to watch a short video of a product? Video content... read more
8 minutes
Jun 12, 2018
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How We Reached 100,000 Unique Views a Month on LiveChat Blog
4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more
The Structure of a Successful Email Campaign
Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more
6 minutes
Apr 24, 2018
How Long Does It Take to See Results From SEO
A common question that businesses ask in relation to SEO is ‘how long will it take to work?’ It is natural that when you are investing in a marketing service that you want to ensure that it is as successful as possible. Otherwise, it is not a worthwhile investment to make.... read more
6 minutes
Feb 20, 2018
The Right Way to Write Branded Content
Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more
5 minutes
Jan 30, 2018
An Ultimate Guide to Use Paid Search and SEO Together
To the novice advertiser, it might not seem like SEO and paid search (PPC) have a lot to do with each other. After all, PPC is all done through Google Adwords, while SEO is an all-encompassing process that takes weeks and even months to yield results. alt In reality, the two are... read more
6 minutes
Nov 9, 2017
How Reading Bad Guest Posts Helped Me to Become a Better Content Writer
Some time ago, we decided that it’s time to start to accept guest post contributions. It sounded like the best idea ever! Through the eyes of imagination, I saw our blog flooded with great posts all these great content writers would send us! I saw tons of valuable content... read more
Content Marketing Calendar: An Essential Piece Of Your Marketing Strategy
How many times did you have a great content idea you forgot about days or weeks later? How many times did you have to reschedule a post because something more important came up? Everyone reading this probably knows that one of the best ways to grow your business is through... read more
10 minutes
Oct 18, 2017
How to Apply The Black Swan Theory to Your Content Marketing Plan
Philosopher and essayist David Hume once said: “No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion.” More often than not, we marketers are rationalists. We... read more
5 minutes
Sep 15, 2017
Advanced Search Engine Optimization Tips from Brian Dean, the Wizard
While an SEO is a kind of Internet Bermuda Triangle (no navigation working, no logic seems to apply, people get mysteriously lost), I believe that there is a way for us, captains, to control our course through its waters. Today, I’d like to present you a couple of tips from Brian... read more