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Customer retention
What Is Customer Loyalty and What Can You Do to Improve It?
I bet that when it comes to business, nothing makes you happier than having a large group of loyal customers. And it’s hardly surprising since not only are they responsible for bringing 65% of revenue, but they also tend to spend more than new clients. It also shows that all the... read more
12 minutes
Feb 3, 2022
What Is Customer Acquisition Cost and How Can You Keep It Under Control?
Growth is probably one of the most important objectives for any company, apart from survival, of course. And when we think about business development, one of the things we have to consider is the cost of acquiring new customers. (Yes, growing your business comes at a price!) It’s... read more
11 minutes
Jan 18, 2022
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales
What Is Customer Retention? Benefits and Top Strategies To Grow Your Business
Can you believe that companies in the US lose as much as $136.8 billion per year due to avoidable consumer switching? This clearly shows the importance of retaining customers. While it might be tempting to pile your resources into acquiring new clients, if you want to hit the... read more
11 minutes
Jan 5, 2022
What Is Churn Rate and Why It Will Mess With Your Growth
According to Investopedia, churn rate, also known as attrition rate, “Is the rate at which customers stop doing business with an entity. It is most commonly expressed as the percentage of service subscribers who discontinue their subscriptions within a given time period. It is... read more
What Is Relationship Marketing and How Can You Improve It?
Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more
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How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more
9 Steps to Create Customer Loyalty on Your Ecommerce Website
Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more
What is Customer Lifetime Value and Why You Should Care
I bet you are doing a great job measuring your business success. Most likely, you check up on your basic online store metrics frequently. There are about 30 key performance indicators for an e-commerce business you should be looking at. All of them are necessary and point out... read more
8 minutes
Dec 5, 2017
Best Customer Loyalty Practices – From Simple to Bizarre and Everything In Between
The best customer loyalty practices are those that are lined up with the company’s goals and beliefs. There are innumerable examples of customer service, where company representatives have gone above and beyond their call of duty to ensure customers’ happiness. Ritz Carlton alone... read more
4 Ways to Reduce Cart Abandonment With a Loyalty Program
You might think it’s only your problem. Customers fill their carts, they’re ready to pay, then they just leave! Annoying, right? Well, without a doubt, every single ecommerce retailer and marketer out there has had some experience with cart abandonment. According to Business... read more
5 minutes
Aug 3, 2016