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Ecommerce

How to Master Upselling to Increase Average Order Value

Imagine you're in a meeting, and a vendor presents a software solution. It's good, meets your needs — but then they showcase a version that's not just good but stellar. It has features you didn't know you needed but now can't imagine living without. That's upselling.  But... read more

9 minutes
Sep 8, 2023

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The Live Chat for Squarespace Secret Nobody Told You About

Out of all website builders, you decided to build your website on Squarespace. You chose a template, started a trial account, got a domain name, tweaked the design, and finally launched your website. Now you can sit back and watch visitors flooding your online store, ready to... read more

8 minutes
Dec 16, 2022

How to Always be Ready for the Seasonal Ecommerce Rush

This holiday season, provide an exquisite experience that every customer dreams about.   2022 is the year US consumers are feeling bright and cheery. Nearly 40 percent of survey respondents say they intend to splurge on themselves or for others. This intention to spend extra... read more

29 minutes
Nov 22, 2022

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Video Shopping and What Does Coffee Have To Do With It?

For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more

7 minutes
Oct 13, 2021

How Ecommerce Chatbots Can Become a Game Changer This Holiday Season

The holiday season is going to be different this year. Big players, like Walmart and Target, decided to close on Thanksgiving so they don’t give customers a reason to gather in crowds. Also, many customers are now buying different goods than they normally do, and they’re making... read more

7 minutes
Nov 16, 2020

10 Steps to Gain and Retain Trust on Your Ecommerce Website

So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more

5 minutes
Mar 6, 2020

8 Ways to Decrease Shopping Cart Abandonment Rates

Picture this – you are heading a brick and mortar store and watching customers lined up at the cash counter makes for a delightful sight until they abruptly change their minds and leave without making a purchase. Ouch. Now, that’s a ‘so close, yet so far’ kind of a situation.... read more

Adela Belin
7 minutes
Nov 9, 2018

Compared E-commerce Platforms for Building a Perfect Site That Converts

Running a successful online business is never an easy task. Whether a business will succeed or not depends on numerous factors, some of which aren’t even in your control. Luckily, this means that there are factors that you can control and it means that choosing the best... read more

Nina Ritz
7 minutes
Nov 6, 2018

How to Increase Ecommerce Conversion Rate with Live Chat

I like to dig out marketing insights like a gold miner digs for gold. Uncovering a new marketing insight is like discovering a gold nugget that has the potential to increase ecommerce conversion rate. Conversion is where the money is. Recently, as I was digging through data for a... read more

Michael Cooney
7 minutes
Oct 12, 2018

5 Landing Page Best Practices Proven to Convert in All Campaigns

A majority of businesses feel that generating leads is one of their top challenges, which isn’t much of a surprise considering: 61% of companies run 5 or less landing page tests per month 48% of landing pages contain multiple offers 75% of marketers struggle with optimizing... read more

Tyson Quick
6 minutes
Oct 5, 2018