PlasticPrinters Gets Additional $65,000 Worth of Business Each Month

The challenge

Your brand on a card

Reaching your customers can be an expensive endeavor, especially when you are paying for each potential lead. PlasticPrinters, a plastic card printing company from Hastings, Minnesota, managed to reduce the costs of acquiring new clients using LiveChat. Nate Johnson, marketing manager at PlasticPrinters, said:

Our goal is to help our clients grow their businesses. We earn lifetime customers, referrals, and strategic partners through their success. We do this by consulting with our clients about their needs and delivering a full solution that fits their business goals.

Nate Johnson, PlasticPrinters

The solution

Keeping up with communication

When trying to reach a larger number of clients, traditional forms of communication like phone and email can be a little slow and cumbersome. Who has the time to wait for a response after they leave a message or send an email? Johnson believes that customers first moved from communicating via phone to email and now from email to chat.

When you have all it takes to help your clients but get pulled back by all the emails and calls, it all can go to waste. Johnson added:

We have a line of innovative products and helpful staff that is second to none. Our problem was we spent our days sending emails and leaving voicemails.

Nate Johnson, PlasticPrinters

Since communicating via chat enables instant interaction without interruption, PlasticPrinters decided to try LiveChat.

The implementation and growth

After it started with one agent on one website, PlasticPrinters soon expanded its implementation to five agents across five sites. Their initial objective was to offer a more convenient way for their clients to contact them. The company used custom invitations on their website that trigger after 20 seconds to reach this goal. It’s one of the most useful features, and since the agents started using it, they’ve been crushing it.

With this new way of engaging customers, PlasticPrinters managed to amplify the number of customer engagement. LiveChat allowed them to connect with hundreds of additional potential clients each week.

The result

Success and expansion plans

PlasticPrinters increased the number of potential customers engaged weekly and saved a ton of cash they would typically spend on lead acquisition and advertisement. Johnson added that a small investment in installing LiveChat turned into a colossal gain:

Compared to our pay-per-click spending, the extra leads we now get easily equal a savings of over $12,800 per month for the cost of a LiveChat seat. These leads bring in an additional $65,000 of business each month.

Nate Johnson, PlasticPrinters

The company believes LiveChat to be a huge hit, and they aren’t even thinking of stopping. They want to expand their support team further and are looking to add more seats as soon as possible.

Kuba Rogalski

LiveChat